Cynthia’s Desk No. 01: Cognitive Bias

Some Fridays, I find myself reflecting on the conversations I’ve had throughout the week with clients, colleagues and other smart humans in the brand-building world.

Sometimes those conversations leave me with more questions than answers. Sometimes they challenge something I thought I knew. And sometimes they just get me thinking.

Cynthia’s Desk is where I share a few of those musings, every now and then.

First up: cognitive bias.

“Sometimes the biggest obstacle to understanding humans is what we think we already know about them.”

In No. 01, I look at why that matters, where brands get tripped up, and what we can do about it.

Swipe through the full No. 01 carousel on LinkedIn →

If your team could use a fresh perspective, a thought partner, or someone willing to ask the uncomfortable questions, that’s precisely the kind of work we love at 8:28 Insights. Grab 20 minutes on my calendar.

Stay curious.
– Cynthia